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Power your Smartphone with Shazam. Click play with this video below and get read to win!Toyota is teaming with Shazam to hold a unique contest called The Camry Effect. “The Camry Effect is one of the most ambitious social media campaigns we’ve ever implemented,” said Dave Nordstrom, vice president of digital marketing at Toyota Motor Sales, U.S.A., Inc.. “Partnering with Shazam allows us to increase awareness of this effort on the national stage and give one lucky winner the opportunity to positively affect a friend and start writing his or her own Camry story.”
See the press release here and for official rules and further information go here.The “Connections” commercial is online AND will air live on Sunday, Feb. 5. If you start entering today you can have a total of five (5) possible entries for a chance to win one new 2012 Camry vehicle, plus another for a friend!
Following the broadcast premiere, users can go online and dig deeper by expanding the commercial to view more Camry stories via a unique, interactive video timeline called the Camry Effect.
In addition, Toyota will also feature its new “Kentucky” commercial (http://bit.ly/CamryKentucky) and a series of documentary clips (http://bit.ly/CamryEffectDocumentaries). They all feature how millions of Camry stories have started at a factory in Georgetown, Kentucky powered by nearly 7,000 people for 25 years.