|"People Like Us", starring Christopher Pine, Elizabeth Banks|
To celebrate the movie, DreamWorks Pictures announced their partnership with Sprinkles Cupcakes. To promote “People Like Us” all ten Sprinkles Cupcakes stores around the country will give out a free cupcake to each customer who uses the code words "People Like Us" between 12 noon and 2 PM from May 2-June 29, 2012. They will do this during five family-themed holidays: Brothers and Sisters Day (May 2), Mother’s Day (May13), Visit Your Relatives Day (May 18), Father’s day (June 17) and National Forgiveness Day (June 26).
Any customer can vote online for the official “People Like Us” flavor and the winning cupcake will be announced the week of the film’s opening. Customers can also pick up punch cards in Sprinkles Cupcakes stores, redeemable on the selected ‘People Like Us” holidays for a free cupcake.
Follow the movie on Facebook.com/PeopleLikeUs for more details.